Why Blogs are Fantastic for Business
Blogging Tips

Why Blogs are Fantastic for Business

Even though many credible and leading-edge business resources recommend blogs as key marketing tools for business, there are still quite a few business owners who question their value. I think this is primarily because they don’t see the connection between blogging and their business’ bottom line. To understand the power of blogging you’ve got to…

Why PR People Must Learn to Understand What Blogs Are
Blogging Tips

Why PR People Must Learn to Understand What Blogs Are

I find it frustrating that, over 17 years after WordPress was launched, public relations people are often still struggling to understand blogs. The same old questions keep popping up: How do you define a blog? What makes bloggers different from journalists? How do we deal with bloggers? The line separating traditional media websites and blogs…