Essential Marketers Guide to Guest Blogging for Success
Blogging

Essential Marketers Guide to Guest Blogging for Success

Why would anyone spend lots of time and effort just to write great content to be published on someone else’s website? It doesn’t make sense right? Wrong! A successful guest blogging approach can grow your audience, position you as an expert and importantly, improve your website SEO. Not only that, a guest post can bring…

Why Blogs are Fantastic for Business
Blogging Tips

Why Blogs are Fantastic for Business

Even though many credible and leading-edge business resources recommend blogs as key marketing tools for business, there are still quite a few business owners who question their value. I think this is primarily because they don’t see the connection between blogging and their business’ bottom line. To understand the power of blogging you’ve got to…

Why PR People Must Learn to Understand What Blogs Are
Blogging Tips

Why PR People Must Learn to Understand What Blogs Are

I find it frustrating that, over 17 years after WordPress was launched, public relations people are often still struggling to understand blogs. The same old questions keep popping up: How do you define a blog? What makes bloggers different from journalists? How do we deal with bloggers? The line separating traditional media websites and blogs…